The Hidden Agenda: a proven way to win business and create a following

By:

Allen, Kevin

Material type: Text

TextPublication details: USA: Bibliomotion; c2012.Description: xxi, 222pISBN:

9781937134044

Subject(s):

DDC classification:

658.85

Summary: Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.85 ALL (Browse shelf(Opens below))	Available	G7677

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Previous	658.848 RES Research in international marketing	658.848 STR Strategies for international marketing : the management of customer relationships in European industrial markets	658.848 VER Counter trade,barter and offsets	658.85 ALL The Hidden Agenda: a proven way to win business and create a following	658.85 BAG Sell : the art, the science, the witchcraft	658.85 MAR Marketing in an electronic age	658.85 MIL Strategic selling : secrets of the complex sale	Next

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Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business.

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