Consumer behavior

By:

Babin, Barry J

Contributor(s):

Harris, Eric [Author]

Material type: Text

TextPublication details: Delhi: Cengage Learning India Pvt. Ltd.; 2023.Edition: 9th edDescription: x, 406pISBN:

9789355738493

Subject(s):

Consumer Behaviour

DDC classification:

658.8342 BAB

Summary: This book is Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.8342 BAB (Browse shelf(Opens below))	Available	G7652

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Previous	658.83028 HAN(Ref.) The handbook of international market research techniques	658.834 HUA Consumer psychology theories & applications	658.8340285 FER Digital analytics for marketing	658.8342 BAB Consumer behavior	658.8342 BLY Consumer behaviour	658.8342 GBA Consumer behaviour and digital transformation	658.8342 HAN(Ref.) Handbook of consumer behaviour	Next

Includes bibliographical references and index.

This book is Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

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