Marketing Management

By:

Kotler, Philip...[et al.]

Contributor(s):

Material type: Text

TextPublication details: India: Pearson, c2025.Edition: 17th edDescription: xxii, 649pISBN:

9789367138199

DDC classification:

658.802 KOT

Summary: The 17th edition of Marketing Management by Philip Kotler, co-authored with Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh, is an authoritative guide that explores the ever-changing landscape of marketing. This edition offers in-depth insights into the disruptions caused by globalization, technological advancements, and the rise of digital platforms. It equips readers with the latest strategies, frameworks, and tools necessary to navigate these shifts. The book emphasizes the critical importance of understanding consumer behavior, analysing competitive environment and collaborative opportunities to develop effective marketing strategies, and utilizing data analytics to drive informed decision-making. Now enriched with Indian case studies and perspectives on contemporary businesses, this edition strikes a perfect balance between academic rigor and practical relevance. It serves as an invaluable resource for students and professionals alike, helping them thrive in the dynamic world of marketing.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	IMI Delhi	658.802 KOT (Browse shelf(Opens below))	Available	22170
Reference	IMI Delhi	658.802 KOT (Browse shelf(Opens below))	Available	22169

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Previous	658.802 COU Marketing communications	658.802 FLE Marketing for success	658.802 KOT Marketing Management	658.802 KOT Marketing Management	658.802 LIL(Ref.) Marketing management and strategy Marketing engineering application	658.802 LIL(Ref.) Marketing management and strategy Marketing engineering application	658.802 MAR(Ref.) Marketing management handbook	Next

Includes index and bibliographic references

The 17th edition of Marketing Management by Philip Kotler, co-authored with Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh, is an authoritative guide that explores the ever-changing landscape of marketing. This edition offers in-depth insights into the disruptions caused by globalization, technological advancements, and the rise of digital platforms. It equips readers with the latest strategies, frameworks, and tools necessary to navigate these shifts. The book emphasizes the critical importance of understanding consumer behavior, analysing competitive environment and collaborative opportunities to develop effective marketing strategies, and utilizing data analytics to drive informed decision-making. Now enriched with Indian case studies and perspectives on contemporary businesses, this edition strikes a perfect balance between academic rigor and practical relevance. It serves as an invaluable resource for students and professionals alike, helping them thrive in the dynamic world of marketing.

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