Project marketing : a practical approach

By:

Phadtare, Milind Trivikram

Material type: Text

TextPublication details: New York: Routledge, c2023.Description: xi, 102pISBN:

9781032585901

Subject(s):

DDC classification:

658.804 PHA PHA

Summary: This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: 1. Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour; 2. Draws and adapts from extant marketing theory and provides real life case studies to demonstrate application of concepts; 3. Focuses on project marketing logic, marketing mix, negotiation techniques and strategies to aid contracting /sub-contracting firms realize better pricing and project profitability.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi General stacks	658.804 PHA (Browse shelf(Opens below))	Available	22054

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Previous	658.8 HUT B2B marketing : a South-Asian marketing	658.8 SOL Strategic international marketing : strategy development and implementation	658.804 GUP Rural marketing and management	658.804 PHA Project marketing : a practical approach	658.816 SCH Pricing strategies : harvesting product value	658.827 QUE Brand storytelling : integrated marketing communication for the digital media landscape	658.8340285 FER Digital analytics for marketing	Next

Includes bibliographical references and index.

This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: 1. Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour; 2. Draws and adapts from extant marketing theory and provides real life case studies to demonstrate application of concepts; 3. Focuses on project marketing logic, marketing mix, negotiation techniques and strategies to aid contracting /sub-contracting firms realize better pricing and project profitability.

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