Principles of marketing for a digital age

By:

Tuten, Tracy L

Material type: Text

TextPublication details: New Delhi: Sage Publication Ltd., c2024Edition: 2nd edDescription: xxiii, 472pISBN:

9781529779790

Subject(s):

DDC classification:

658.8 TUT

Summary: Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.8 TUT (Browse shelf(Opens below))	Available	22032

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Previous	658.8 PEP The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program/	658.8 PER Perspectives in marketing, innovation and strategy /	658.8 SOL Strategic international marketing : strategy development and implementation	658.8 TUT Principles of marketing for a digital age	658.80028563 KIN Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge	658.80028563 UPA Modern marketing using AI : leverage AI - enabled marketing automation and insights to drive customer journeys and maximize your brand equity/	658.800954 MIS Integrated advertising, promotion, and marketing : communicating in a digital world	Next

Includes bibliographical references (pages 437-462) and index

Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.

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