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Strategic brand management for B2B markets : a road map for organizational transformation

By: Material type: TextTextPublication details: New Delhi: Atlantic Publishers & Distributors (P) Ltd., c2016.Description: xxiv, 299pISBN:
  • 9788126937769
Subject(s): DDC classification:
  • 658.827 SAR
Summary: Strategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth.
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 SAR (Browse shelf(Opens below)) Available 22005

Includes bibliographical references and index.

Strategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth.

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