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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program/ by Don Peppers, Martha Rogers, and Bob Dorf

By: Contributor(s): Material type: TextTextPublication details: Oxford: Capstone Publishing, c1999.Description: xxiv, 405 pISBN:
  • 9781900961875
Subject(s): DDC classification:
  • 658.8 PEP
Online resources: Summary: The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8 PEP (Browse shelf(Opens below)) Available 9578

Includes bibliographical references and index.

The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.

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