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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program/ by Don Peppers, Martha Rogers, and Bob Dorf

By: Contributor(s): Material type: TextTextPublication details: Oxford: Capstone Publishing, c1999.Description: xxiv, 405 pISBN:
  • 9781900961875
Subject(s): DDC classification:
  • 658.8 PEP
Online resources: Summary: The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.
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Includes bibliographical references and index.

The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.

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