Market research in practice : an introduction to gaining greater market insight

By:

Hague, Paul

Material type: Text

TextPublication details: London: Kogan Pages, 2022.Edition: 4th edDescription: xvi, 372 pISBN:

9781398602823

Subject(s):

DDC classification:

658.83 HAG

Summary: Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors.

List(s) this item appears in: New Arrivals

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.83 HAG (Browse shelf(Opens below))	Available	21880

Browsing International Management Institute New Delhi shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.827 ROM How brands grow part 2 : including emerging markets, services and durables, new brands and luxury brands	658.827 SAR Strategic brand management for B2B markets : a road map for organizational transformation	658.827 SHU Brand management principles and applications for effective branding	658.83 HAG Market research in practice : an introduction to gaining greater market insight	658.834 HUA Consumer psychology theories & applications	658.8340285 FER Digital analytics for marketing	658.8342 BLY Consumer behaviour	Next

Includes bibliographical references and index.

Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors.

There are no comments on this title.

to post a comment.