Perspectives in marketing, innovation and strategy / edited by Philip Kotler [and four others]

Material type: Text

TextPublisher: Oxon : Routledge, 2024Description: xl, 254 pagesContent type:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.8 PER (Browse shelf(Opens below))	Available	21877

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Previous	658.8 HUT B2B marketing : a South-Asian marketing	658.8 KAN Service management and marketing principles : competing in the service economy	658.8 PEP The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program/	658.8 PER Perspectives in marketing, innovation and strategy /	658.8 SOL Strategic international marketing : strategy development and implementation	658.8 TUT Principles of marketing for a digital age	658.80028563 KIN Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge	Next

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