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B2B brand management with the cooperation of Ines Michi by Philip Kotler and Waldemar Pfoertsch

By: Material type: TextTextPublication details: New York Springer 2006Description: 357p ISBN:
  • 9783540253600 
Subject(s): DDC classification:
  • 658.827 KOT 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 KOT  (Browse shelf(Opens below)) Available G6712
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Includes bibliographical references and index 

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