Advertising and promotion management by John R. Rossiter and Larry Percy

By: Contributor(s): Material type: TextTextPublication details: Singapore McGraw-Hill Book Co 1987Description: xix, 649p Subject(s): DDC classification:
  • 659.1 ROS 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 659.1 ROS  (Browse shelf(Opens below)) Available 2288

Includes index 

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Williamson Magor Library | International Management Institute New Delhi