Amazon cover image
Image from Amazon.com

Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar.

By: Contributor(s): Material type: TextTextPublication details: MA Elsevier/Butterworth-Heinemann 2004Edition: [3rd ed.]. ed.  Description: xxv, 465 p. : ISBN:
  • 0750659815 
Subject(s): DDC classification:
  • 658.802 MCD 
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.802 MCD  (Browse shelf(Opens below)) Available 8438
Browsing International Management Institute New Delhi shelves Close shelf browser (Hides shelf browser)

Includes bibliographical references and index. 

There are no comments on this title.

to post a comment.

Williamson Magor Library | International Management Institute New Delhi