Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar.

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TextPublication details: MA Elsevier/Butterworth-Heinemann 2004Edition: [3rd ed.]. ed. Description: xxv, 465 p. : ISBN:

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Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.802 MCD (Browse shelf(Opens below))	Available	8438

Includes bibliographical references and index.

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