International marketing strategy analysis development and implementation by Isobel Doole and Robin Lowe

By: Contributor(s): Material type: TextTextPublication details: London Thomson Learning 2001Edition: 3rd ed.  Description: xvi, : 453p Subject(s): DDC classification:
  • 658.848 DOO 
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Includes index 

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Williamson Magor Library | International Management Institute New Delhi