Humanizing big data marketing at the meeting of data, social science and consumer insight

By: Material type: TextTextPublication details: New Delhi Kogan Page 2015Description: x, : 212p Subject(s): DDC classification:
  • 658.8340285 STR 
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Book Book International Management Institute New Delhi 658.8340285 STR  (Browse shelf(Opens below)) Available 19288
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Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi