Brand warfare 10 rules for building the killer brand lession for new and old economy players by David F D'Alessandro with Michele Owens

By: Contributor(s): Material type: TextTextPublication details: New Delhi Tata McGraw hill publishing co ltd 2001Description: xviii, : 184p. Subject(s): DDC classification:
  • 658.827 DAL 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 DAL  (Browse shelf(Opens below)) Available G4066

Includes index 

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Williamson Magor Library | International Management Institute New Delhi