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Marketing For Managers

By:

Indira Gandhi National Open University

Material type: Text

TextPublication details: New Delhi IGNOU 2009Description: 6v.[44,87,58,39,67,83]

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Holdings
Item type	Current library	Status	Barcode
Book	International Management Institute New Delhi	Available	16811
Book	International Management Institute New Delhi	Available	16812
Book	International Management Institute New Delhi	Available	16813
Book	International Management Institute New Delhi	Available	16814
Book	International Management Institute New Delhi	Available	16815
Book	International Management Institute New Delhi	Available	16816

Contents:v.1 Marketing and its applications; v.2 Marketing Planning and Organisation v.3 Understanding Consumers; v.4 Product Management; v.5 Pricing and Promotion Strategy; v.6 Distribution and Public Policy

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