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Consumer Behaviour

By:

Indira Gandhi National University

Material type: Text

TextPublication details: New Delhi IGNOU 1997Description: 5v. : [47,64,48,51,30]

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Holdings
Item type	Current library	Status	Barcode
Book	International Management Institute New Delhi	Available	16817
Book	International Management Institute New Delhi	Available	16818
Book	International Management Institute New Delhi	Available	16819
Book	International Management Institute New Delhi	Available	16820
Book	International Management Institute New Delhi	Available	16821

Contents:v.1 Consumer Behaviour Issues and Concepts; v.2 Individual Influences on Buying Behaviour; v.3 Group Influences on Consumer Behaviour; v.4 The Buying Process; v.5 Mobelling Buyer Behaviour

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