Marketing accountability how to measure marketing effectiveness Malcolm McDonald and Peter Mouncey

By: Contributor(s): Material type: TextTextPublication details: London Kogan page 2009Description: viii,293p Subject(s): DDC classification:
  • 658.80072 MCD 
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Book Book IMI Delhi 658.80072 MCD  (Browse shelf(Opens below)) Available 17279
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Includes index 

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