The service-dominant logic of marketing dialog, debate and directions edited by Robert F. Lush and Stephen L Vargo

Contributor(s): Material type: TextTextPublication details: New Delhi Prentice Hall of India pvt ltd 2006Description: xviii,449p Subject(s): DDC classification:
  • 658.812 SER
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.812 SER (Browse shelf(Opens below)) Available 17028

Includes index 

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Williamson Magor Library | International Management Institute New Delhi