Value merchants demonstrating and documenting superior value in business markets James C Anderson, Nirmalya Kumar, James A Narus

By: Contributor(s): Material type: TextTextPublication details: Boston Harvard Business Review 2007Description: xiii, : 219p. Subject(s): DDC classification:
  • 658.804 AND 
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Book Book International Management Institute New Delhi 658.804 AND  (Browse shelf(Opens below)) Available 16467
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Williamson Magor Library | International Management Institute New Delhi