Marketing metaphoria; what deep metaphors reveal about the minds of consumers Gerald Zaltman, Lindsay H. Zaltman

By: Contributor(s): Material type: TextTextPublication details: Boston Harvard Business Press 2008Description: xxi,230p Subject(s): DDC classification:
  • 658.8342 ZAL 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8342 ZAL  (Browse shelf(Opens below)) Available 16405

Includes bibliographical references and index 

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