Advertising research the internet consumer behavior and strategy edited by George Zinkhan

Contributor(s): Material type: TextTextPublication details: Chicago American Marketing Association 2000Description: vii,281p Subject(s): DDC classification:
  • 658.83 ADV
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.83 ADV (Browse shelf(Opens below)) Available 16081

Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi