Consumer cnetric category management how to increase profits by managing categories based on consumer needs ACNielsen, with John Karolefski and Al Heeller

By: Contributor(s): Material type: TextTextPublication details: New Jersey John Wiley & sons inc 2006Description: xi,356p Subject(s): DDC classification:
  • 658.78 ACN 
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Book Book International Management Institute New Delhi 658.78 ACN  (Browse shelf(Opens below)) Available 14917
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