Emotional branding how successful brands gain the irrational edge

By: Material type: TextTextPublication details: Rocklm Prima Publishing 2000Description: xiii, : 306p. Subject(s): DDC classification:
  • 658.827 TRA 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 TRA  (Browse shelf(Opens below)) Available 12423

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Williamson Magor Library | International Management Institute New Delhi