Marketing research (Record no. 9936)

MARC details
000 -LEADER
fixed length control field 00789aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213623.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2002 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 CHU 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Churchill, Gilbert A
245 ## - TITLE STATEMENT
Title Marketing research
Remainder of title methodological foundations
Statement of responsibility, etc. Gilbert A Churchill, Dawn Iacobucci
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Ohio
Name of publisher, distributor, etc. South-Western
Date of publication, distribution, etc. 2002
250 ## - EDITION STATEMENT
Edition statement 8th ed.  
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, : 1006p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Iacobucci, Dawn 
920 ## -
-- 9926
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing research : methodological foundations / Gilbert A Churchill, Dawn Iacobucci 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Ohio: South-Western, 2002. 
969 ## -
-- Books 
909 ## -
-- 12004 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category12004ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 17/02/2003   658.83 CHU  12004 Book

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