The ultimate CRM handbook (Record no. 9933)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00928aam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2003 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 ULT |
| 245 ## - TITLE STATEMENT | |
| Title | The ultimate CRM handbook |
| Remainder of title | strategies and concepts for building enduring customer loyalty and profitability |
| Statement of responsibility, etc. | edited by John G Freeland |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, : 353p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Customer loyalty |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Brand name products-Marketing-Management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Customer relations-Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Freeland, John G |
| 920 ## - | |
| -- | 9923 |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | CRM handbook |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G Freeland |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New York: McGraw-Hill, 2003. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 12054 (Ref.) Accn No.Item StatusAdd IdLocationItem Category12054Ref.R RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 17/02/2003 | 658.812 ULT | 12054 | Reference |