Principle of marketing ; a global perspective (Record no. 9843)

MARC details
000 -LEADER
fixed length control field 00849aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213621.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1993 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SOM 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Somenik ,Richard J.
245 ## - TITLE STATEMENT
Title Principle of marketing ; a global perspective
Statement of responsibility, etc. RichardJ J. Somenik ,Gary Bamossy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cincennati
Name of publisher, distributor, etc. South Western Publishing
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent xxii, : 627p. 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bamossy,Gary 
920 ## -
-- 9833
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Principle of marketing ; a global perspective / RichardJ J. Somenik ,Gary Bamossy 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Cincennati: South Western Publishing, 1993. 
969 ## -
-- Books 
909 ## -
-- G1370 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG1370ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 20/01/2003   658.8 SOM  G1370 Book

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