Marketing without wires (Record no. 9658)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00808aam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2002 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 BAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bayne, Kim M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing without wires |
| Remainder of title | targeting promotions and advertising to mobile device users |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | John Wiley & sons |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,288p |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | personal communication service systems |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Telemarketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet marketing |
| 920 ## - | |
| -- | 9648 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Marketing without wires : targeting promotions and advertising to mobile device users |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New York: John Wiley & sons, 2002. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 11730 (Shelf) Accn No.Item StatusAdd IdLocationItem Category11730ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 11/10/2002 | 658.872 BAY | 11730 | Book |