Modern marketing management (Record no. 9457)

MARC details
000 -LEADER
fixed length control field 00857aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213615.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1986 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 DAV 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Davar, Rustom S
245 ## - TITLE STATEMENT
Title Modern marketing management
Remainder of title in the indian context
Statement of responsibility, etc. Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bombay
Name of publisher, distributor, etc. Crown publishing house
Date of publication, distribution, etc. 1986
250 ## - EDITION STATEMENT
Edition statement 7th ed.  
300 ## - PHYSICAL DESCRIPTION
Extent xvii,694p 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Davar, Sohrab R Davar, Nusli R 
920 ## -
-- 9447
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Modern marketing management : in the indian context / Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Bombay: Crown publishing house, 1986. 
969 ## -
-- Books 
909 ## -
-- G1253 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG1253ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 03/09/2002   658.8 DAV  G1253 Book

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