Simplicity marketing (Record no. 9230)

MARC details
000 -LEADER
fixed length control field 00826aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213611.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2000 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 CRI 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cristol, Steven M
245 ## - TITLE STATEMENT
Title Simplicity marketing
Remainder of title end brands complexity,clutter, and confusion
Statement of responsibility, etc. Steven M Cristol, Peter Sealey
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. The Free Press
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent x, : 272p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Customer relations-Technology innovations
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sealey, Peter 
920 ## -
-- 9220
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Simplicity marketing : end brands complexity,clutter, and confusion / Steven M Cristol, Peter Sealey 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New York: The Free Press, 2000. 
969 ## -
-- Books 
909 ## -
-- 11566 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category11566ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 06/05/2002   658.8 CRI  11566 Book

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