Branding across borders (Record no. 9203)

MARC details
000 -LEADER
fixed length control field 00799aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213610.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2002 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 GRE 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gregory, James R
245 ## - TITLE STATEMENT
Title Branding across borders
Remainder of title a guide to global brand marketing
Statement of responsibility, etc. James R Gregory,Jack G Wiechmann
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, : 232p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brands
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand name products-Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wiechmann, Jack G 
920 ## -
-- 9193
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Branding across borders : a guide to global brand marketing / James R Gregory,Jack G Wiechmann 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Chicago: McGraw-Hill, 2002. 
969 ## -
-- Books 
909 ## -
-- 11576 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category11576ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 03/05/2002   658.827 GRE  11576 Book

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