e marketing excellence (Record no. 9181)

MARC details
000 -LEADER
fixed length control field 00770aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213610.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2002 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 SMI 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P.R
245 ## - TITLE STATEMENT
Title e marketing excellence
Remainder of title the heart of e business
Statement of responsibility, etc. P.R. Smith and Dave Chaffey
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Butterworth/Heinemann
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xiii, : 340p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element e Business
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Electronic marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chaffey, Dave 
920 ## -
-- 9171
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a e marketing excellence : the heart of e business / P.R. Smith and Dave Chaffey 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Oxford: Butterworth/Heinemann, 2002. 
969 ## -
-- Books 
909 ## -
-- 11539 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category11539ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 26/04/2002   658.872 SMI  11539 Book

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