Key marketing skills (Record no. 8952)

MARC details
000 -LEADER
fixed length control field 00775aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213607.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2000 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 CHE 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter
245 ## - TITLE STATEMENT
Title Key marketing skills
Remainder of title a complete action kit of strategies,tools-techniques for marketing success
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent xiv, : 414p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing strategy
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing skills
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
920 ## -
-- 8942
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Key marketing skills : a complete action kit of strategies,tools-techniques for marketing success 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Kogan Page, 2000. 
969 ## -
-- Books 
909 ## -
-- 11280 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category11280ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 04/12/2001   658.802 CHE  11280 Book

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