Strategic marketing management (Record no. 8939)

MARC details
000 -LEADER
fixed length control field 00778aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1991 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 STR
245 ## - TITLE STATEMENT
Title Strategic marketing management
Statement of responsibility, etc. edited by Robert J Dolan
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Massachusetts
Name of publisher, distributor, etc. Harvard Business School
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xvi, : 656p. 
400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA]
Volume number/sequential designation Practice of management series 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing-Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dolan, Robert J Harvard Business School 
920 ## -
-- 8929
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Strategic marketing management / edited by Robert J Dolan 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Massachusetts: Harvard Business School, 1991. 
969 ## -
-- Books 
909 ## -
-- 11325 (Ref.)      Accn No.Item StatusAdd IdLocationItem Category11325Ref.R RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 04/12/2001   658.802 STR 11325 Reference

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