Marketing (Record no. 8909)

MARC details
000 -LEADER
fixed length control field 00888aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2001 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ZIK 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title creating and keeping customers in an e-commerce world
Statement of responsibility, etc. William G Zikmund,Michael d Amico
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cincinnati
Name of publisher, distributor, etc. South-Western College Publishing
Date of publication, distribution, etc. 2001
250 ## - EDITION STATEMENT
Edition statement 7th ed. 
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, : 689p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name d'Amico, Michael 
920 ## -
-- 8899libsysrecord: "Linear Card 
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing : creating and keeping customers in an e-commerce world / William G Zikmund,Michael d Amico 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Cincinnati: South-Western College Publishing, 2001. 
969 ## -
-- Books 
909 ## -
-- 11198 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category11198ShelfC RESTRICTED_DOC    N"
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 04/12/2001   658.8 ZIK  11198 Book

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