Cyberbranding (Record no. 8899)

MARC details
000 -LEADER
fixed length control field 00716aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2001 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 BRE 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Breakenridge, Deirdre
245 ## - TITLE STATEMENT
Title Cyberbranding
Remainder of title brand building in the digital economy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Financial Times/Prentice Hall
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xiv, : 352p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Electronic commerce
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand Choice
920 ## -
-- 8889
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Cyberbranding : brand building in the digital economy 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Financial Times/Prentice Hall, 2001. 
969 ## -
-- Books 
909 ## -
-- 11255 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category11255ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 03/12/2001   658.827 BRE  11255 Book

Williamson Magor Library | International Management Institute New Delhi