Marketing (Record no. 885)

MARC details
000 -LEADER
fixed length control field 00738aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213355.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1994 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 THE 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Theng, Lau Geok
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title text & Cases
Statement of responsibility, etc. Lau Geok Theng, Wee Chow Hou
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. McGraw-Hill Book Co
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent ix, : 275p. : 23cm. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing - cases
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hou, Wee Chow 
920 ## -
-- 885
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing : text & Cases / Lau Geok Theng, Wee Chow Hou 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Singapore: McGraw-Hill Book Co., 1994. 
969 ## -
-- Books 
909 ## -
-- 5749 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category5749ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 05/11/1996   658.8 THE  5749 Book

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