International advertising (Record no. 8723)

MARC details
000 -LEADER
fixed length control field 00769aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213603.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2000 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 INT
245 ## - TITLE STATEMENT
Title International advertising
Remainder of title realities and myths
Statement of responsibility, etc. edited by John Philip Jones
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks
Name of publisher, distributor, etc. Sage publication
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent 412p 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising, comparison
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising media planning
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jones, John Philip 
920 ## -
-- 8713
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a International advertising : realities and myths / edited by John Philip Jones 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Thousand Oaks: Sage publication, 2000. 
969 ## -
-- Books 
909 ## -
-- 10985 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category10985ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 30/10/2001   659.1 INT 10985 Book

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