International advertising (Record no. 8723)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00769aam a2200193 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20241204213603.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 241204b2000 xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | IMI, New Delhi |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 INT |
245 ## - TITLE STATEMENT | |
Title | International advertising |
Remainder of title | realities and myths |
Statement of responsibility, etc. | edited by John Philip Jones |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Thousand Oaks |
Name of publisher, distributor, etc. | Sage publication |
Date of publication, distribution, etc. | 2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 412p |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Advertising, comparison |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Advertising media planning |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jones, John Philip |
920 ## - | |
-- | 8713 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | International advertising : realities and myths / edited by John Philip Jones |
960 ## - PHYSICAL LOCATION (RLIN) | |
Physical location, PLOC (RLIN) | Thousand Oaks: Sage publication, 2000. |
969 ## - | |
-- | Books |
909 ## - | |
-- | 10985 (Shelf) Accn No.Item StatusAdd IdLocationItem Category10985ShelfC RESTRICTED_DOC N' |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
International Management Institute New Delhi | International Management Institute New Delhi | 30/10/2001 | 659.1 INT | 10985 | Book |