24 brand mantras (Record no. 8647)

MARC details
000 -LEADER
fixed length control field 00771aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213602.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2001 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KAP 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor, Jagdeep
245 ## - TITLE STATEMENT
Title 24 brand mantras
Remainder of title finding a place in the minds and hearts of consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response books
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 111p 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Customer relations
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand name products
920 ## -
-- 8637
904 ## - LOCAL DATA ELEMENT D, LDD (RLIN)
a Title: Twenty four brand mantras 
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 24 brand mantras : finding a place in the minds and hearts of consumers 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Response books, 2001. 
969 ## -
-- Books 
909 ## -
-- 10966 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category10966ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 13/09/2001   658.827 KAP  10966 Book

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