Permotional management (Record no. 8289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00813aam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213556.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1988 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PRO |
| 245 ## - TITLE STATEMENT | |
| Title | Permotional management |
| Remainder of title | issues and perspectives |
| Statement of responsibility, etc. | edited by Norman Govoni,Robert Eng, Morton Galper |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, : 305p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Sales promotion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Govoni, Norman A.P. Eng, Robert J Galper, Morton |
| 920 ## - | |
| -- | 8279 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Permotional management : issues and perspectives / edited by Norman Govoni,Robert Eng, Morton Galper |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Jersey: Prentice Hall, 1988. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 2993 (Shelf) Accn No.Item StatusAdd IdLocationItem Category2993ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 28/03/2001 | 658.8 PRO | 2993 | Book |