Permotional management (Record no. 8289)

MARC details
000 -LEADER
fixed length control field 00813aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213556.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1988 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PRO
245 ## - TITLE STATEMENT
Title Permotional management
Remainder of title issues and perspectives
Statement of responsibility, etc. edited by Norman Govoni,Robert Eng, Morton Galper
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent xi, : 305p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Sales promotion
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Govoni, Norman A.P. Eng, Robert J Galper, Morton 
920 ## -
-- 8279
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Permotional management : issues and perspectives / edited by Norman Govoni,Robert Eng, Morton Galper 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Jersey: Prentice Hall, 1988. 
969 ## -
-- Books 
909 ## -
-- 2993 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category2993ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 28/03/2001   658.8 PRO 2993 Book

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