Introduction to advertising media (Record no. 8220)
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000 -LEADER | |
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fixed length control field | 00721aam a2200193 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20241204213555.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 241204b1993 xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | IMI, New Delhi |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.111 SUR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Surmanek, Jim |
245 ## - TITLE STATEMENT | |
Title | Introduction to advertising media |
Remainder of title | research, planning, and buying |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Illinois |
Name of publisher, distributor, etc. | NTC Business Books |
Date of publication, distribution, etc. | 1993 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, : 357p. |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Advertising media planning |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Advertising |
920 ## - | |
-- | 8210 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | Introduction to advertising media : research, planning, and buying |
960 ## - PHYSICAL LOCATION (RLIN) | |
Physical location, PLOC (RLIN) | Illinois: NTC Business Books, 1993. |
969 ## - | |
-- | Books |
909 ## - | |
-- | 9589 (Shelf) Accn No.Item StatusAdd IdLocationItem Category9589ShelfC RESTRICTED_DOC N' |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
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International Management Institute New Delhi | International Management Institute New Delhi | 15/02/2001 | 659.111 SUR | 9589 | Book |