Introduction to advertising media (Record no. 8220)

MARC details
000 -LEADER
fixed length control field 00721aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213555.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1993 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111 SUR 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Surmanek, Jim
245 ## - TITLE STATEMENT
Title Introduction to advertising media
Remainder of title research, planning, and buying
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Illinois
Name of publisher, distributor, etc. NTC Business Books
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent xvii, : 357p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising media planning
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
920 ## -
-- 8210
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Introduction to advertising media : research, planning, and buying 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Illinois: NTC Business Books, 1993. 
969 ## -
-- Books 
909 ## -
-- 9589 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category9589ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 15/02/2001   659.111 SUR  9589 Book

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