Marketing decision making a model-building approach (Record no. 8019)

MARC details
000 -LEADER
fixed length control field 00770aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1983 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 LIL 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lilien, Gary L
245 ## - TITLE STATEMENT
Title Marketing decision making a model-building approach
Statement of responsibility, etc. Gary L Lilien and Philip Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Harper & Row
Date of publication, distribution, etc. 1983
300 ## - PHYSICAL DESCRIPTION
Extent 875p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing-Decision making
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip 
920 ## -
-- 8010
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing decision making a model-building approach / Gary L Lilien and Philip Kotler 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New York: Harper & Row, 1983. 
969 ## -
-- Books 
909 ## -
-- 1563 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category1563ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 11/01/2001   658.802 LIL  1563 Book

Williamson Magor Library | International Management Institute New Delhi