Advertising and the world wide web (Record no. 7174)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00920aam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1999 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 ADV |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and the world wide web |
| Statement of responsibility, etc. | edited by David W.Schumann and Esther Thorson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Lawrence erlbaum Associates |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,316p |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | effectiveness of internet advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | world wideweb advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schumann, David W Thorson, Esther Conference on Advertising and consumer psychology(15th: 1996: Bloomfield Hills, Mich) |
| 920 ## - | |
| -- | 7166 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Advertising and the world wide web / edited by David W.Schumann and Esther Thorson |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Jersey: Lawrence erlbaum Associates, 1999. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 9608 (Shelf) Accn No.Item StatusAdd IdLocationItem Category9608ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 01/05/2000 | 659.1 ADV | 9608 | Book |