Advertising media sourcebook (Record no. 6903)

MARC details
000 -LEADER
fixed length control field 00891aam a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1997 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
040 ## - CATALOGING SOURCE
Original cataloging agency Deepahalli, Bangalore 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10973 TUR(Ref). 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Turk, Peter.B
245 ## - TITLE STATEMENT
Title Advertising media sourcebook
Statement of responsibility, etc. Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood
Name of publisher, distributor, etc. NTC business books
Date of publication, distribution, etc. 1997
250 ## - EDITION STATEMENT
Edition statement 4th ed.  
300 ## - PHYSICAL DESCRIPTION
Extent vii,102p 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising media planning-United states
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jugenheimer, Dobald W Barban, Arnold M 
920 ## -
-- 6896
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Advertising media sourcebook / Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Lincolnwood: NTC business books, 1997. 
969 ## -
-- Books 
909 ## -
-- 9183 (Ref.)      Accn No.Item StatusAdd IdLocationItem Category9183Ref.R RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 28/10/1999   659.10973 TUR(Ref).  9183 Reference

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