Strategies for implementing integrated marketing communications (Record no. 6901)

MARC details
000 -LEADER
fixed length control field 00727aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1997 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 PER 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry
245 ## - TITLE STATEMENT
Title Strategies for implementing integrated marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood
Name of publisher, distributor, etc. NTC business books
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent xi,241p 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing communication
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Communication in marketing
920 ## -
-- 6894
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Strategies for implementing integrated marketing communications 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Lincolnwood: NTC business books, 1997. 
969 ## -
-- Books 
909 ## -
-- 9185 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category9185ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 28/10/1999   658.802 PER  9185 Book

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