Political marketing (Record no. 6876)

MARC details
000 -LEADER
fixed length control field 00760aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213533.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1990 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 324.7 SAR 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sarwate, Dilip M
245 ## - TITLE STATEMENT
Title Political marketing
Remainder of title the Indian experience
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mcgraw-Hill publishing company limited
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent vii,201p 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element parliamentary election-case study
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Political marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing management
920 ## -
-- 6869
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Political marketing : the Indian experience 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Tata Mcgraw-Hill publishing company limited, 1990. 
969 ## -
-- Books 
909 ## -
-- 3311 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category3311ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 14/10/1999   324.7 SAR  3311 Book

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