The marketing research handbook (Record no. 6769)

MARC details
000 -LEADER
fixed length control field 00858aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213531.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1983 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 RUD 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ruddick, Morris. E
245 ## - TITLE STATEMENT
Title The marketing research handbook
Remainder of title a decision-oriented approach
Statement of responsibility, etc. Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jeresy
Name of publisher, distributor, etc. Prentice-Hallinc
Date of publication, distribution, etc. 1983
300 ## - PHYSICAL DESCRIPTION
Extent x,210p 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sherwood, Philip K Stevens, Robert E 
920 ## -
-- 6762
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The marketing research handbook : a decision-oriented approach/Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Jeresy: Prentice-Hall,inc, 1983. 
969 ## -
-- Books 
909 ## -
-- 1954 (Ref.)      Accn No.Item StatusAdd IdLocationItem Category1954Ref.R RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 11/09/1999   658.83 RUD  1954 Reference

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