Services marketing (Record no. 6431)

MARC details
000 -LEADER
fixed length control field 00831aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213526.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1996 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ZEI 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A
245 ## - TITLE STATEMENT
Title Services marketing
Statement of responsibility, etc. Valarie A. Zeithaml, Mary Jo Bitner
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NewYork
Name of publisher, distributor, etc. The Mcgraw-Hill companiesinc
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent xx,700p 
400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA]
Volume number/sequential designation Mcgraw-Hill series in marketing 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Markting
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Customer services
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Service industries-marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo 
920 ## -
-- 6428
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Services marketing/ Valarie A. Zeithaml, Mary Jo Bitner 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) NewYork: The Mcgraw-Hill companies,inc, 1996. 
969 ## -
-- Books 
909 ## -
-- 8896 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category8896ShelfC8897ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 25/02/1999   658.8 ZEI  8896 Book
        International Management Institute New Delhi International Management Institute New Delhi 25/02/1999   658.8 ZEI  8897 Book

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