Services marketing (Record no. 6431)
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000 -LEADER | |
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fixed length control field | 00831aam a2200217 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20241204213526.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 241204b1996 xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | IMI, New Delhi |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 ZEI |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Zeithaml, Valarie A |
245 ## - TITLE STATEMENT | |
Title | Services marketing |
Statement of responsibility, etc. | Valarie A. Zeithaml, Mary Jo Bitner |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | NewYork |
Name of publisher, distributor, etc. | The Mcgraw-Hill companiesinc |
Date of publication, distribution, etc. | 1996 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx,700p |
400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
Volume number/sequential designation | Mcgraw-Hill series in marketing |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Markting |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Customer services |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Service industries-marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bitner, Mary Jo |
920 ## - | |
-- | 6428 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | Services marketing/ Valarie A. Zeithaml, Mary Jo Bitner |
960 ## - PHYSICAL LOCATION (RLIN) | |
Physical location, PLOC (RLIN) | NewYork: The Mcgraw-Hill companies,inc, 1996. |
969 ## - | |
-- | Books |
909 ## - | |
-- | 8896 (Shelf) Accn No.Item StatusAdd IdLocationItem Category8896ShelfC8897ShelfC RESTRICTED_DOC N' |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
International Management Institute New Delhi | International Management Institute New Delhi | 25/02/1999 | 658.8 ZEI | 8896 | Book | |||||
International Management Institute New Delhi | International Management Institute New Delhi | 25/02/1999 | 658.8 ZEI | 8897 | Book |